FullClarity
Investment Information Memorandum
Convertible Note Offering - AUD $2 Million
Confidentiality Agreement
By accepting a copy of this memorandum, the recipient agrees that it shall not contact or discuss the contents of this memorandum with any officer, employee, supplier, customer, licensor, franchisee, or associate of FULLCLARITY HOLDINGS PTY LTD without the prior consent of Andrew Coghlan
This Memorandum and further information that may be supplied on the terms set out above and, on the terms, contained in a confidentiality agreement entered into by the recipient, the terms of which incorporate the above conditions and which contain restrictions on the use of the information, its disclosure, and the conduct of the recipient subsequent to the recipient.
The recipient acknowledges the foregoing, and it is hereby agreed that the terms of the confidentiality agreement are incorporated into and form part of these conditions
Important Notice
The information contained in this information memorandum and any other verbal or written information given in respect of FULLCLARITY HOLDINGS PTY LTD ("Information") is provided to the recipient ("you") on the following conditions. The listing consultant, Matthew Holland nor Allbiz Deal Room (ABN 56 630 339 150) or any of its officers, employees, or consultants ("we, us") make no representation, warranty, or guarantee that the information, whether or not in writing, is complete, accurate, or balanced. Some information has been obtained from third parties and has not been independently verified. Accordingly, no warranty, representation, or undertaking, whether express or implied, is made, and no responsibility is accepted by us as to the accuracy of any part of this or any further information supplied by or on our behalf, whether orally or in writing.
Investment Considerations
All visual images (including but not limited to plans, photographs, specific productions, and artist impressions) are indicative only and are subject to change. Any measurement noted is indicative and not to scale. All outlines on photographs are indicative only. The information does not constitute, and should not be considered as, a recommendation in relation to the investment in the business or property or a solicitation of the investment. You should satisfy yourself as to the accuracy and completeness of the information through your own inspections, surveys, enquiries, and searches by your own independent consultants, and we recommend that you obtain independent legal, financial, and taxation advice. This includes as to whether any listing price is inclusive or exclusive of GST.
Valuation and Responsibility
We are not valuers and make no comment as to the value of the business or property. "Sold/leased" designations show only that stock is "currently not available," not that the business or property is contracted or settled. If you require a valuation, we recommend that you obtain advice from a registered valuer. This memorandum does not and will not form part of agreement for the business or property. The only information, representations, and warranties upon which you will be entitled to rely will be as expressly set out in the term sheet. Interested parties will be responsible for meeting their own costs of participating in the investment process for the business or property.
Liability and Authorisation
We will not be liable to you (to the full extent permitted by law) for any liabilities, costs, or expenses incurred in connection with the information, whether the loss or damage arises in connection with any negligence, default, or lack of care on our part. No person is authorised to give information other than the information in this document and any statement or representation by an officer, agent, supplier, customer, relative, or employee of the vendor will not be binding on the vendor or us. To the extent that any of the above paragraphs may be construed as being a contravention of any law of the state or the Commonwealth, such paragraphs should be read down, severed, or both, as the case may require, and the remaining paragraphs shall continue to have full force and effect.
Purpose of Document
Andrew Coghlan in the capacity of the manager and director of FULLCLARITY HOLDINGS PTY LTD ABN 69 626 980 603 has decided to seek investors for the business FULLCLARITY HOLDINGS PTY LTD and has requested that Allbiz Deal Room Pty Ltd (ABN 56 630 339 150) serve as the process's communication medium. This confidential information memorandum ("Memorandum") has been prepared for selected parties with a preliminary understanding of the business of FULLCLARITY HOLDINGS PTY LTD and to assist the recipient of the memorandum ("Recipient") in making their own independent appraisal of FULLCLARITY HOLDINGS PTY LTD before making any investment. The memorandum does not purport to be complete or contain all of the information that a prospective investor may require. No representation or warranty is made (or will be made in any investment agreement) as to the accuracy, reliability, or completeness of any information contained in this memorandum for FULLCLARITY HOLDINGS PTY LTD , or the directors or shareholders of FULLCLARITY HOLDINGS PTY LTD , the consultant Matthew Holland, or Allbiz Deal Room (ABN 56 630 339 150).
The Recipient agrees by receiving this memorandum that it shall not copy, reproduce, or distribute to others this Memorandum, whether in whole or in part, without the prior written consent of FULLCLARITY HOLDINGS PTY LTD . Further, the recipient of this memorandum will keep permanently confidential all information contained herein that is not already public and will use this memorandum only for assessing FULLCLARITY HOLDINGS PTY LTD . On request, the recipient will promptly return all material received from the FULLCLARITY HOLDINGS PTY LTD , the directors, and Allbiz Deal Room, including this memorandum, without retaining copies.
Projections and Currency
All projections in this memorandum have been prepared by FULLCLARITY HOLDINGS PTY LTD ,or their accountants for inclusion in this memorandum. Any past or projected profit assumptions are examples only; they do not constitute, and should not be regarded as, a representation that the projected results will actually be achieved or that the underlying assumptions are valid or can be met under new management. The projections are subject to uncertainties and contingencies, all of which are difficult to predict and many of which are beyond the control of FULLCLARITY HOLDINGS PTY LTD . Allbiz Deal Room and the consultant, Matthew Holland have not independently verified the projections. All currency amounts are expressed in Australian dollars unless otherwise stated.
All inquiries in connection with this investment process in general should be directed to the listing owner, who is representing themselves in the transaction. All contact between the directors and employees of FULLCLARITY HOLDINGS PTY LTD and prospective investors will be arranged by the seller named in this document. Under no circumstances should prospective investors/investors contact staff or employees of FULLCLARITY HOLDINGS PTY LTD .
Conditions of Issue Acceptance and Return
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1. Independent Evaluation
This memorandum is supplied on the following conditions, which are expressly accepted and agreed to by the recipient in part as consideration for the supply of the memorandum, as evidenced by the recipient's retention of this document. If these conditions are not acceptable, the memorandum is to be returned.
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2. No Representations or Warranties
This memorandum does not purport to contain all of the information that may be required to evaluate an investment in FULLCLARITY HOLDINGS PTY LTD , intending investors and their respective advisors should conduct their own independent review, investigation, and analysis of the business listing and the information contained in or referred to in this document.
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3. Liability Exclusion
Neither the director(s), the company, the consultant, nor the partners and employees of the consultant, nor their respective subsidiaries or associated companies or businesses, shareholders, directors, partners, or offices (collectively the "Beneficiaries"), make any representation or warranty, express or implied, as to the accuracy, reliability, or completeness of the information contained in this memorandum or subsequently provided to the recipient by any of the beneficiaries. Except to the extent that liability under any law cannot be excluded, the beneficiaries shall have no liability arising in relation to the information contained in this memorandum or in any other way for errors or omissions (including liability to any person by reason of negligence).
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4. Estimates and Projections
The estimates and projections in this memorandum rely heavily on subjective analysis and judgement, which may or may not be accurate. There are typically discrepancies between forecasts and actual outcomes, and events frequently deviate from expectations.
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5. Independent Review
The recipient, any intending investors, and their respective advisors should conduct their own independent review of the assumptions, calculations, and accounting policies underlying the estimates and projections. The beneficiaries may update or supplement this information at their sole discretion and without any obligation to do so. The provision of any additional information is subject to these terms and conditions.
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6. Non-Binding Nature
This Memorandum, including any update or supplement to this document, does not and will not form part of any term sheet or investment agreement that may result from the review, investigations, and analysis of the company by the recipient, intending investors, and/or their respective Any agreement for the investment in the company will contain any and all information, representations, and warranties upon which the recipient or any other intending investor should rely.
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7. Formal Agreement
The formal investment agreement or term sheet will also contain an acknowledgement by the recipient that it has not relied on any representations or warranties by any of the beneficiaries in entering into the agreement other than any representations and warranties set out in the agreement itself.
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8. Right to Reject
The company reserves the right to evaluate any offers and to reject any and all offers submitted without giving reasons. The beneficiaries shall not be liable to compensate the recipient or any intending investors for any costs or expenses incurred in reviewing, investigating, or analysing any information in relation to the company, whether in making an offer or otherwise. The information in this memorandum is provided to the recipient only as a matter of It does not amount to a recommendation, either expressly or impliedly, with respect to the purchase of the company.
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9. Appropriateness and Expert Advice
The information in this memorandum may not be appropriate for all persons, and it is not possible for the beneficiaries to have regard to the investment objectives, financial situation, and particular needs of each person who reads or uses the information in this memorandum. Before acting in reliance on the information in this memorandum, the recipient should check its accuracy, reliability, and completeness and obtain independent and specific advice from appropriate experts.
1. Introduction - A MESSAGE FROM THE FOUNDER
Andrew Coghlan, Co-Founder and CEO of FullClarity, shares his vision for revolutionising the construction industry through innovative cloud-based solutions, emphasising the company's commitment to growth and excellence in the NetSuite ecosystem.
Project Management Solutions
Financial Tracking Tools
Mobile Field Solutions
1a. A MESSAGE FROM THE FOUNDER
Dear Potential Investor,
I am thrilled to present this unique opportunity to be part of FullClarity's transformative journey in the construction technology sector. As the Co-Founder and CEO, I've witnessed firsthand the challenges faced by construction companies in managing their operations efficiently. It was this insight that led us to develop our suite of innovative solutions built on the NetSuite platform.
Our journey began with a simple yet powerful idea: to bridge the gap between advanced cloud-based ERP systems and the specific needs of the construction industry. Today, FullClarity stands at the forefront of this revolution, offering tailored solutions that empower construction businesses to streamline their processes, enhance productivity, and drive profitability.
The construction industry, traditionally slow to adopt new technologies, is now on the cusp of a digital transformation. FullClarity is uniquely positioned to lead this change, backed by our deep industry knowledge, cutting-edge technology, and strategic partnership with Oracle NetSuite.
Our recent recognition by NetSuite as their preferred partner for the construction sector in 2025 is a testament to the quality and potential of our offerings. This partnership not only validates our approach but also opens up unprecedented growth opportunities as we tap into NetSuite's vast customer base.
We are now at a critical juncture in our growth trajectory. The AUD 2 million we aim to raise through this convertible note offering will fuel our expansion plans, enhance our product suite, and strengthen our market position. Your investment will be instrumental in helping us capitalise on the burgeoning demand for construction-specific ERP solutions and scale our operations globally.
I invite you to join us on this exciting journey. Together, we can revolutionise the construction industry, creating value for businesses and delivering exceptional returns for our investors.
Thank you for considering this opportunity. I look forward to welcoming you as a partner in FullClarity's success story.
Sincerely,
Andrew Coghlan
Co-Founder and CEO, FullClarity Pty Ltd
2. INTRODUCTION EXECUTIVE SUMMARY
FullClarity, a leading SuiteApp developer for NetSuite, seeks AUD 2M via a convertible note offering 14% interest (8% paid quarterly, 6% capitalised) and 30% valuation discount upon conversion, to fuel global expansion in the construction tech sector.
$2M
Funding Goal
Convertible Note
14%
Interest Rate
8% paid quarterly
30%
Discount
On valuation
2a. EXECUTIVE SUMMARY
FullClarity Holdings Pty Ltd is a pioneering SuiteApp Developer Network (SDN) partner of Oracle NetSuite, specialising in developing innovative solutions that enable the NetSuite ERP to cater effectively to the unique needs of the construction industry and other businesses managing large-scale blue-collar projects. Our flagship product, Construction for NetSuite, along with complementary offerings such as Gantt for NetSuite, Retainage for NetSuite, and File Storage for NetSuite, form a comprehensive suite of tools designed to revolutionise project management and financial operations in the construction sector.
Founded in 2020 and headquartered in Melbourne, Australia, FullClarity Holdings Pty Ltd has rapidly established itself as a key player in the construction technology space. Our solutions are currently empowering 23 construction companies, primarily in the United States, with a growing presence in Australia and other global markets. The company's unique value proposition lies in its deep understanding of both the construction industry's challenges and the capabilities of the NetSuite platform, allowing us to bridge a critical gap in the market.
FullClarity Holdings Pty Ltd is now poised for significant growth, backed by a strategic partnership with Oracle NetSuite. As NetSuite's chosen partner for their 2025 focus on the construction sector, we are uniquely positioned to capture a substantial share of this multi-billion dollar market. To capitalise on this opportunity and fuel our expansion plans, FullClarity Holdings Pty Ltd is seeking to raise AUD 2 million through a convertible note offering.
Key Investment Highlights:
Strategic Partnership
Exclusive collaboration with Oracle NetSuite for the construction sector in 2025.
Market Potential
Addressing a multi-billion dollar annual market in construction technology.
Proven Product Suite
Established products with a growing customer base across multiple countries.
Strong Revenue Model
SaaS model with annual licenses ranging from USD 20,000 to USD 50,000 per customer.
Experienced Management Team
Led by industry veterans with deep expertise in construction and technology.
Growth Trajectory
Projected to double in size annually for the next 3-4 years.
Investment Opportunity:
FullClarity Holdings Pty Ltd is offering a convertible note with the following key terms:
  • Amount: AUD 2 million
  • Interest Rate: 14% per annum
  • 8% paid quarterly and 6% capitalised
  • Conversion Discount: 30% discount to valuation upon conversion to equity
Use of Funds: The capital raised will be strategically deployed to:
Enhance and expand our product suite
Scale our sales and marketing efforts globally
Strengthen our implementation and customer support capabilities
Invest in R&D to maintain our technological edge
FullClarity Holdings Pty Ltd represents a unique opportunity to invest in a high-growth company at the intersection of construction and cloud technology. With our strategic positioning, proven products, and the backing of Oracle NetSuite, we are well-placed to deliver substantial returns to our investors while transforming the construction industry.
3. INTRODUCTION
HISTORY AND KEY BUSINESS MILESTONES
From its roots in a family construction business to becoming NetSuite's preferred construction partner, FullClarity Holdings Pty Ltd's journey showcases innovation, resilience, and strategic growth in the construction technology sector.
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Family Roots
Construction business foundation
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Innovation
NetSuite customizations
3
Resilience
Overcoming implementation challenges
4
Strategic Growth
NetSuite's preferred partner
3a. HISTORY AND KEY BUSINESS MILESTONES
FullClarity Holdings Pty Ltd's story is one of innovation, perseverance, and strategic evolution, deeply rooted in the Australian construction industry. The company's journey began with the Coghlan family's long-standing presence in the building sector, dating back to 1960 when John Coghlan Sr. established Viscount Homes, a residential building company.
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1960
John Coghlan Sr. founds Viscount Homes, laying the foundation for the family's expertise in the construction industry.
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1980s-2000s
Buildspect, a building consulting company specialising in expert evidence for building litigation, emerges from Viscount Homes, establishing itself as an industry leader.
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2010
Following John Coghlan Sr.'s passing, his sons Andrew and John Coghlan take over the family businesses, marking the beginning of a new era of innovation.
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2011-2016
The Coghlans implement NetSuite into Buildspect as part of their growth strategy. They also revive Viscount Homes, applying their newly acquired NetSuite expertise to the construction business.
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2016-2017
As Viscount Homes grows, the limitations of NetSuite for construction-specific needs become apparent. Andrew and John initiate substantial custom development work to adapt NetSuite for the construction industry.
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2017
Recognising the potential of their NetSuite customisations, Andrew Coghlan conceptualises FullClarity Holdings Pty Ltd as a separate entity to package and sell these solutions to the wider NetSuite community.
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December 2020
FullClarity Holdings Pty Ltd officially enters the marketplace, offering its construction-specific NetSuite customisations as standalone products. Viscount Homes is closed to focus on this new venture, while Buildspect continues operations, providing initial funding for FullClarity.
2021-2022: FullClarity Holdings Pty Ltd acquires its first customers, with annual license fees ranging from USD 10,000 to USD 50,000. However, implementation challenges lead to a customer retention rate of only 60%.
2023: Significant investment is made in experienced ERP staff to address implementation issues and establish robust sales and marketing processes. This strategic move aims to restore FullClarity Holdings Pty Ltd's reputation and competitiveness in the marketplace.
2023-2024: FullClarity Holdings Pty Ltd's efforts bear fruit as they are invited to exhibit at NetSuite's annual SuiteWorld convention in Las Vegas for two consecutive years.
2024: A pivotal year for FullClarity Holdings Pty Ltd:
  • NetSuite announces its focus on the construction market for the 2025 financial year, choosing FullClarity Holdings Pty Ltd as their preferred partner.
  • NetSuite requests training and certification as FullClarity Holdings Pty Ltd implementers, making FullClarity Holdings Pty Ltd only the second company in NetSuite's history to be sold and implemented directly by NetSuite.
  • The company expands its product suite, developing Gantt for NetSuite, Retainage for NetSuite, and File Storage for NetSuite.
  • FullClarity Holdings Pty Ltd's customer base grows to 23 construction companies, primarily in the USA, with a growing presence in Australia.
Certified Documents
Launch of a new product, Certified Documents for NetSuite.
Global Marketing
Planned global marketing campaign for smaller products in April 2025.
Investment Round
Initiation of the current investment round to fuel expansion and capitalise on the partnership with NetSuite.
Throughout its history, FullClarity Holdings Pty Ltd has demonstrated an ability to innovate, adapt, and overcome challenges. From its roots in a family construction business to becoming a preferred partner for one of the world's largest ERP providers, FullClarity Holdings Pty Ltd's journey showcases the company's potential for continued growth and success in the construction technology sector.
4. Introduction - TYPICAL CUSTOMERS
FullClarity Holdings Pty Ltd serves a diverse range of construction and project-based companies, from mid-sized residential builders to large-scale commercial contractors, offering tailored solutions that address the unique challenges of the construction industry.
4a. TYPICAL CUSTOMERS
FullClarity Holdings Pty Ltd's suite of products caters to a wide spectrum of businesses within the construction industry and related sectors that manage large-scale, blue-collar projects. Our typical customers range from mid-sized residential builders to large commercial contractors, each benefiting from our tailored solutions that address the unique challenges of project-based operations. Understanding our customer base is crucial for appreciating the broad applicability and potential market reach of our products.
1. Residential Builders
These customers typically manage multiple home construction projects simultaneously. They require robust job costing, scheduling, and financial management tools to ensure profitability across their portfolio of projects. Our Construction for NetSuite solution helps them streamline operations, from initial estimate to final handover, while our Gantt for NetSuite assists in visualising project timelines and resource allocation.
Example: Rockwell Homes, a growing residential builder in the USA, uses our solutions to manage their expanding operations across multiple states.
2. Commercial Contractors
Large-scale commercial construction firms working on office buildings, shopping centres, and industrial facilities form a significant portion of our customer base. These companies deal with complex, multi-year projects involving numerous subcontractors and stringent regulatory requirements. Our comprehensive suite, including Retainage for NetSuite and File Storage for NetSuite, helps them manage intricate financial processes, document control, and compliance issues.
Example: Pacific Marine Group, a major commercial contractor in Queensland Australia, utilises our full suite to manage large-scale port and marine infrastructure projects.
3. Specialty Contractors
Businesses specialising in specific aspects of construction, such as electrical, plumbing, or HVAC installations, benefit from our targeted solutions. These contractors often work as subcontractors on larger projects and require tools to manage their specific workflows while integrating with main contractors' systems.
Example: Gueron Electric, a growing electrical contractor, uses our Construction for NetSuite to manage their specialised operations and integrate seamlessly with their clients' project management systems.
4. Renewable Energy Developers
With the booming renewable energy sector, we've seen increased adoption among solar and wind farm developers. These customers appreciate our ability to handle large-scale, geographically dispersed projects with unique supply chain and regulatory challenges.
Example: MARS Energy Group, a rapidly expanding solar energy developer, leverages our solutions to manage their nationwide portfolio of solar installation projects.
Example: Claremont Companies, a civil engineering firm, uses our suite to manage large-scale public infrastructure projects across multiple jurisdictions.
Example: RESOF, a commercial property developer, utilises our solutions to manage their portfolio of mixed-use development projects.
Example: Enstor, an energy storage solutions provider, uses our suite to manage complex gas storage facility construction and maintenance projects.
Example: Habitat for Humanity, a well-known non-profit, uses our solutions to manage their home-building projects across multiple locations.
Civil Engineering Project Management
Property Development Tracking
Oil & Gas Project Management
Our diverse customer base demonstrates the versatility and broad applicability of FullClarity Holdings Pty Ltd's solutions. From residential builders managing multiple home constructions to large-scale commercial contractors overseeing complex infrastructure projects, our products address the unique needs of various segments within the construction and project-based industries. This wide appeal not only validates our current market position but also highlights the significant growth potential as we continue to expand and refine our offerings to meet the evolving needs of the construction sector.
5. INTRODUCTION - MEET THE TEAM
FullClarity Holdings Pty Ltd boasts a diverse and experienced leadership team, combining expertise in construction, technology, and business management to drive innovation and growth in the construction software industry.
Leadership
Technology Expertise
Industry Knowledge
5a. MEET THE FOUNDERS
FullClarity Holdings Pty Ltd's success is built on the foundation of a strong, diverse, and experienced team. Our leadership combines deep industry knowledge, technological expertise, and business acumen to drive innovation and growth in the construction software industry. Here's an introduction to the key members of our team:
Founders:
Andrew Coghlan
Co-Founder, CEO, and Managing Director
Andrew brings a unique blend of construction industry experience and technological innovation to FullClarity Holdings Pty Ltd. With a background in the family's construction businesses, Andrew identified the gap in the market for construction-specific ERP solutions and spearheaded the development of FullClarity Holdings Pty Ltd's product suite. His vision and leadership have been instrumental in positioning FullClarity as a leader in construction technology.
John Coghlan
Co-Founder
John's extensive experience in the construction industry, particularly in building consulting and litigation, provides valuable insights into the practical challenges faced by construction companies. His expertise ensures that FullClarity Holdings Pty Ltdy's solutions address real-world issues in the industry.
MANAGEMENT TEAM
This diverse team brings together a wealth of experience in construction, technology, sales, marketing, and operations.
Paul Beattie
Director of Global Sales & Partnerships
Paul leads FullClarity Holdings Pty Ltd's global sales strategy and manages key partnerships, including the crucial relationship with Oracle NetSuite. His extensive experience in enterprise software sales and partner management is vital to FullClarity Holdings Pty Ltd's growth and market expansion.
Paul Matthews
Director of Professional Services
With a strong background in ERP implementation and construction project management, Paul oversees the critical process of integrating FullClarity Holdings Pty Ltd's solutions into client operations. His team ensures smooth deployments and maximises client satisfaction and retention.
Siegfrid Mendoza
Director of Application Development
Siegfrid leads the technical development of FullClarity Holdings Pty Ltd's product suite. His expertise in cloud-based software development and deep understanding of the NetSuite platform drive the continuous improvement and innovation of our solutions.
Grant Stewart
Director of Operations & Finance
Grant manages FullClarity Holdings Pty Ltd's day-to-day operations and financial strategy. His background in finance and operations management in the technology sector ensures efficient resource allocation and sustainable growth for the company.
Rich Uphus
Director of Marketing
Rich spearheads FullClarity Holdings Pty Ltd's marketing efforts, developing strategies to increase brand awareness and generate leads in the competitive construction technology market. His experience in digital marketing and content strategy is crucial for FullClarity Holdings Pty Ltd's market positioning.
Their combined expertise enables FullClarity Holdings Pty Ltd to understand and address the complex needs of the construction industry while driving technological innovation and business growth. As we continue to expand, this strong foundation of talent will be instrumental in achieving our ambitious goals and maintaining our position as a leader in construction technology solutions.
6. INTRODUCTION - SWOT ANALYSIS
FullClarity Holdings Pty Ltd's SWOT analysis reveals strong partnerships and innovative solutions, balanced against market competition and implementation challenges, highlighting opportunities in the growing construction tech sector.
6a. SWOT ANALYSIS
A comprehensive SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis provides valuable insights into FullClarity Holdings Pty Ltd's current position in the market and its potential for future growth. This analysis will help investors understand the company's competitive advantages, areas for improvement, market opportunities, and potential challenges.
Strengths
  1. Strategic Partnership with Oracle NetSuite: FullClarity Holdings Pty Ltd's status as NetSuite's preferred partner for the construction sector in 2025 provides a significant competitive advantage. This partnership offers access to NetSuite's vast customer base and resources, enhancing credibility and market reach.
  1. Specialised Industry Expertise: The company's roots in the construction industry, combined with its technological know-how, allow for the development of highly tailored solutions that address specific challenges in the sector.
  1. Comprehensive Product Suite: FullClarity Holdings Pty Ltd offers a range of integrated products (Construction for NetSuite, Gantt for NetSuite, Retainage for NetSuite, File Storage for NetSuite) that provide end-to-end solutions for construction businesses.
  1. Strong Customer Base: With 23 construction customers and additional clients for smaller products, FullClarity Holdings Pty Ltd has established a solid foundation for growth and product validation.
  1. Experienced Leadership Team: The management team brings together diverse expertise in construction, technology, sales, and operations, providing a well-rounded approach to business development.
  1. Cloud-Based SaaS Model: The subscription-based model ensures recurring revenue and allows for scalable growth as the customer base expands.
Weaknesses
  1. Past Implementation Challenges: Previous issues with customer retention due to implementation difficulties highlight the need for ongoing improvement in this area.
  1. Limited Geographic Presence: While growing, FullClarity Holdings Pty Ltd's customer base is primarily concentrated in the USA and Australia, indicating room for expansion in other markets.
  1. Dependence on NetSuite Platform: While the NetSuite partnership is a strength, it also creates a dependency that could limit flexibility in certain areas.
  1. Resource Constraints: As a growing company, FullClarity Holdings Pty Ltd may face challenges in scaling its operations and support services to meet increasing demand.
  1. Brand Awareness: Despite recent improvements, FullClarity Holdings Pty Ltd's brand recognition in the broader construction technology market may still be limited compared to more established competitors.
Opportunities
  1. Expanding Construction Technology Market: The construction industry's increasing adoption of digital solutions presents a significant growth opportunity for FullClarity Holdings Pty Ltd.
  1. NetSuite's 2025 Focus on Construction: This strategic focus aligns perfectly with FullClarity Holdings Pty Ltd's offerings, potentially driving substantial growth in customer acquisition.
  1. Global Expansion: There's significant potential to expand into new geographic markets, particularly in Europe and Asia.
  1. Cross-Selling Opportunities: The diverse product suite allows for upselling and cross-selling to existing customers, increasing revenue per client.
  1. Emerging Technologies: Incorporating AI, machine learning, and IoT into construction management solutions could provide new avenues for product development and market differentiation.
  1. Expansion into Adjacent Industries: The core technology could be adapted for use in related sectors such as engineering, manufacturing, or facilities management.
Threats
  1. Increasing Competition: The growing market attractiveness may lead to increased competition from both established ERP providers and new entrants specialising in construction technology.
  1. Rapid Technological Changes: The fast-paced nature of technology development requires continuous innovation to remain competitive.
  1. Economic Fluctuations: The construction industry is sensitive to economic cycles, which could impact customer spending on technology solutions during downturns.
  1. Regulatory Changes: Evolving regulations in the construction industry or data privacy could necessitate frequent product updates and compliance measures.
  1. Cybersecurity Risks: As a provider of cloud-based solutions handling sensitive project data, FullClarity Holdings Pty Ltd must continually address potential cybersecurity threats.
  1. Talent Acquisition and Retention: The competitive tech job market could make it challenging to attract and retain top talent, particularly in specialised areas.
This SWOT analysis highlights FullClarity Holdings Pty Ltd's strong position in the market, with significant opportunities for growth backed by its strategic partnership with NetSuite and comprehensive product offerings. However, it also underscores the need for continued focus on implementation quality, geographic expansion, and ongoing innovation to maintain a competitive edge in the rapidly evolving construction technology sector. By leveraging its strengths and opportunities while addressing its weaknesses and mitigating threats, FullClarity is well-positioned to capitalise on the growing demand for construction-specific ERP solutions and achieve substantial growth in the coming years.
7. INTRODUCTION - OUR PRODUCTS OR SERVICES
FullClarity Holdings Pty Ltd offers a comprehensive suite of NetSuite-integrated solutions tailored for the construction industry, including Construction for NetSuite, Gantt for NetSuite, Retainage for NetSuite, and File Storage for NetSuite.
Project Management
Financial Control
Document Storage
7a. OUR PRODUCTS
FullClarity Holdings Pty Ltd has developed a comprehensive suite of products designed to address the specific needs of the construction industry and other businesses managing large-scale, project-based operations. Our solutions are built on the Oracle NetSuite platform, leveraging its powerful cloud-based ERP capabilities while adding specialised functionality crucial for construction and project management. Here's a detailed overview of our product offerings:
Construction for NetSuite
Our flagship product, Construction for NetSuite, is a robust cloud-based Construction Management Solution that seamlessly integrates with Oracle NetSuite. This comprehensive tool is designed to streamline operations, enhance financial control, and improve project management for construction companies of all sizes.
Gantt for NetSuite
Gantt for NetSuite is a powerful project management tool that integrates seamlessly with NetSuite, providing visual timeline management capabilities crucial for complex construction projects.
Retainage for NetSuite
This specialised module addresses the unique financial requirements of construction projects, particularly the management of retainage - the portion of payment held back until project completion.
File Storage for NetSuite
File Storage for NetSuite addresses the challenge of managing large volumes of documents and files associated with construction projects, offering a seamless integration with NetSuite's record system.
Certified Documents for NetSuite (Upcoming)
Our newest product, set to be released soon, will focus on managing and tracking certified documents crucial in construction projects, such as permits, certifications, and compliance documents.
Construction for NetSuite
Key Features:
  • Advanced Job Costing: Enables precise tracking of costs across multiple projects, helping to prevent margin erosion and improve profitability.
  • Project Management: Offers tools for scheduling, resource allocation, and progress tracking, ensuring projects stay on time and within budget.
  • Financial Management: Provides construction-specific accounting features, including progress billing, retainage management, and subcontractor payment control.
  • Reporting and Analytics: Delivers real-time insights into project performance, financial health, and operational efficiency.
  • Change Order Management: Streamlines the process of managing and approving changes to project scope, timeline, or budget.
  • Compliance Management: Helps companies stay compliant with industry regulations and standards.
Benefits:
  • Improved Project Visibility: Offers a 360-degree view of all projects, enabling better decision-making and risk management.
  • Enhanced Efficiency: Automates many manual processes, reducing administrative overhead and minimising errors.
  • Better Financial Control: Provides tools for accurate budgeting, forecasting, and financial reporting specific to construction projects.
  • Scalability: Supports unlimited projects, making it suitable for businesses of all sizes and growth stages.
Gantt for NetSuite
Key Features:
  • Interactive Gantt Charts: Allows for easy visualization of project timelines, dependencies, and milestones.
  • Resource Management: Enables efficient allocation and tracking of resources across multiple projects.
  • Real-time Updates: Changes in the Gantt chart are immediately reflected in NetSuite, ensuring data consistency.
  • Drag-and-Drop Functionality: Offers intuitive interface for adjusting timelines and dependencies.
  • Critical Path Analysis: Helps identify and manage the most crucial tasks affecting project completion.
Benefits:
  • Improved Project Planning: Enables better scheduling and resource allocation, reducing delays and conflicts.
  • Enhanced Communication: Provides a clear, visual representation of project timelines for all stakeholders.
  • Increased Productivity: Streamlines project management tasks, saving time and reducing errors.
Retainage for NetSuite
Key Features:
  • Automated Retainage Calculation: Accurately calculates and tracks retainage amounts for each invoice.
  • Customisable Retainage Rules: Allows for flexible configuration of retainage percentages and terms.
  • Retainage Billing and Release: Streamlines the process of billing for and releasing retainage funds.
  • Reporting and Analytics: Provides detailed insights into retainage status across all projects.
Benefits:
  • Improved Cash Flow Management: Helps companies better predict and manage cash flow related to retainage.
  • Reduced Administrative Burden: Automates complex retainage calculations and tracking.
  • Enhanced Compliance: Ensures adherence to contractual retainage terms and industry regulations.
File Storage for NetSuite
Key Features:
  • Unlimited Storage: Provides ample space for storing project documents without impacting NetSuite data limits.
  • Secure Access Control: Offers granular permissions settings to control document access.
  • Direct NetSuite Integration: Allows files to be accessed directly from relevant NetSuite records.
  • Version Control: Maintains document history and enables easy tracking of changes.
  • Search and Retrieval: Powerful search functionality for quick document location.
Benefits:
  • Improved Document Management: Centralises all project-related documents, reducing the risk of lost or misplaced files.
  • Enhanced Collaboration: Facilitates easy sharing and collaboration on documents across teams.
  • Cost Savings: Eliminates the need for separate document management systems.
Certified Documents for NetSuite (Upcoming Release)
Expected Features:
  • Document Certification Tracking: Monitors the status and expiration of critical project documents.
  • Automated Notifications: Alerts relevant parties about upcoming expirations or required renewals.
  • Compliance Reporting: Generates reports to demonstrate adherence to regulatory requirements.
Benefits:
  • Reduced Risk: Helps prevent project delays or legal issues due to expired or missing certifications.
  • Improved Compliance: Ensures all necessary documents are up-to-date and readily available.
  • Streamlined Audits: Simplifies the process of demonstrating compliance during audits or inspections.
FullClarity Holdings Pty Ltd's product suite is designed to work seamlessly together, providing a comprehensive solution for construction companies' ERP and project management needs. By addressing the specific challenges faced in the construction industry - from complex project scheduling to unique financial requirements - our products enable companies to improve efficiency, reduce costs, and enhance overall project success rates. The continuous development and refinement of our offerings, guided by customer feedback and industry trends, ensure that FullClarity Holdings Pty Ltd remains at the forefront of construction technology solutions.
8. INTRODUCTION COMPETITOR ANALYSIS
FullClarity Holdings Pty Ltd competes in the construction software market against established players and new entrants, differentiating itself through its deep NetSuite integration, construction-specific features, and strategic partnerships.
8a. COMPETITOR ANALYSIS
The construction software market is dynamic and competitive, with a mix of established players and innovative new entrants. FullClarity Holdings Pty Ltd's position in this landscape is unique due to its deep integration with NetSuite and focus on construction-specific ERP solutions. To understand FullClarity Holdings Pty Ltd's competitive advantage and market potential, it's crucial to analyse key competitors and market trends.
Key Competitors
1. Procore Technologies
Overview: Procore is a leading provider of cloud-based construction management software.
Strengths:
  • Comprehensive project management features
  • Strong market presence and brand recognition
  • Large customer base across various construction sectors
Weaknesses:
  • Lacks deep ERP functionality, especially in financials
  • Can be complex to implement and use for smaller companies
FullClarity Holdings Pty Ltd's Advantage: Our NetSuite integration provides superior financial management capabilities, offering a more comprehensive solution for companies seeking both project management and robust ERP functionality.
2. Sage Construction and Real Estate
Overview: Sage offers a range of software solutions for the construction industry, including accounting and project management.
Strengths:
  • Well-established brand in construction accounting
  • Comprehensive feature set for larger contractors
Weaknesses:
  • Often perceived as complex and expensive
  • Limited cloud-based offerings compared to newer competitors
FullClarity Holdings Pty Ltd's Advantage: Our cloud-native solution offers greater flexibility and scalability, with a more modern user interface and easier integration capabilities.
3. Viewpoint (A Trimble Company)
Overview: Viewpoint provides construction-specific management software, including ERP solutions.
Strengths:
  • Strong in both project management and ERP functionality
  • Backed by Trimble's resources and technology
Weaknesses:
  • Can be expensive for smaller contractors
  • Some users report a steep learning curve
FullClarity Holdings Pty Ltd's Advantage: Our NetSuite-based solution offers a more familiar interface for companies already using or considering NetSuite, with potentially lower total cost of ownership.
4. Jonas Construction Software
Overview: Jonas offers construction management software with a focus on job costing and accounting.
Strengths:
  • Strong in financial management for construction
  • Good reputation among mid-sized contractors
Weaknesses:
  • Limited project management capabilities compared to some competitors
  • Less focus on cutting-edge technologies like AI and IoT
FullClarity Holdings Pty Ltd's Advantage: We offer more advanced project management tools and better integration with broader business operations through the NetSuite platform.
5. CMiC
Overview: CMiC provides a unified ERP and project management platform for construction companies.
Strengths:
  • Comprehensive solution covering both back-office and field operations
  • Strong in document management and collaboration
Weaknesses:
  • Can be complex to implement, especially for smaller companies
  • Some users report challenges with customisation
FullClarity Holdings Pty Ltd's Advantage: Our solution leverages NetSuite's powerful customisation capabilities, offering greater flexibility to meet specific client needs.
6. Acumatica Construction Edition
Overview: Acumatica's construction edition is a cloud-based ERP solution tailored for construction companies.
Strengths:
  • Modern, cloud-based architecture
  • Flexible pricing model
Weaknesses:
  • Newer to the construction market, with a smaller customer base
  • Less construction-specific functionality compared to some specialised competitors
FullClarity Holdings Pty Ltd's Advantage: Our deeper focus on construction-specific features and longer history in the sector provides more tailored solutions and industry expertise.
7. Oracle Construction and Engineering Cloud
Overview: Oracle's offering combines project management, scheduling, and analytics for construction and engineering projects.
Strengths:
  • Backed by Oracle's extensive resources and technology
  • Strong in large, complex projects and enterprise-level solutions
Weaknesses:
  • Can be overly complex for smaller contractors
  • Often requires significant implementation effort and cost
FullClarity Holdings Pty Ltd's Advantage: While both leverage Oracle technology, our solution is more tailored to mid-market construction companies and offers easier integration with NetSuite ERP.
Market Trends and FullClarity Holdings Pty Ltd's Position:
1
Cloud Adoption
The construction industry is increasingly moving towards cloud-based solutions. FullClarity Holdings Pty Ltd's cloud-native architecture aligns perfectly with this trend.
2
Mobile Capabilities
On-site access to project data is crucial. FullClarity Holdings Pty Ltd leverages NetSuite's mobile capabilities to meet this need effectively.
3
Data Analytics and AI
There's growing demand for predictive analytics and AI in construction management. FullClarity Holdings Pty Ltd is well-positioned to integrate these capabilities through NetSuite's platform.
4
Integration and Interoperability
Customers seek solutions that can easily integrate with other tools.FullClarity Holdings Pty Ltd's NetSuite foundation provides strong integration capabilities.
5
Sustainability and Compliance
Growing focus on sustainable construction and regulatory compliance. FullClarity Holdings Pty Ltd can leverage NetSuite's robust reporting capabilities to address these needs.
Competitive Advantages:

1

1
NetSuite Integration
Deep integration with leading ERP platform

2

2
Construction Expertise
Specialized industry knowledge

3

3
Scalability
Serves mid-size to enterprise effectively

4

4
Strategic Partnership
NetSuite's preferred construction partner

5

5
Focused Product Suite
Targeted solutions for key pain points
1
NetSuite Integration
FullClarity Holdings Pty Ltd's deep integration with NetSuite provides a unique value proposition, offering construction-specific functionality within a leading ERP platform.
2
Construction Industry Expertise
Our team's background in construction gives us an edge in understanding and addressing industry-specific challenges.
3
Scalability
Leveraging NetSuite's infrastructure allows FullClarity Holdings Pty Ltd to serve businesses from mid-size to enterprise level effectively.
4
Strategic Partnership
Being NetSuite's preferred partner for the construction sector in 2025 provides significant market advantage and growth potential.
5
Focused Product Suite
Our targeted range of products addresses key pain points in construction management without overwhelming users with unnecessary features.
While the construction software market is competitive, FullClarity Holdings Pty Ltd occupies a unique position by combining construction-specific expertise with the power of NetSuite's ERP platform. Our focus on mid-market construction companies, coupled with the ability to scale to enterprise needs, sets us apart from both large enterprise solutions and smaller, point-solution providers. The strategic partnership with NetSuite further strengthens our market position, providing a significant advantage in customer acquisition and product development. As the construction industry continues to embrace digital transformation, FullClarity Holdings Pty Ltd is well-positioned to capture a growing share of this evolving market.
9. Introduction - ROADMAP AND GROWTH OPPORTUNITIES
FullClarity Holdings Pty Ltd's strategic roadmap outlines ambitious plans for product development, market expansion, and technological innovation, positioning the company for substantial growth in the construction technology sector.
9a. ROADMAP AND GROWTH OPPORTUNITIES
FullClarity Holdings Pty Ltd is poised for significant growth in the rapidly evolving construction technology market. Our strategic roadmap focuses on expanding our product suite, enhancing our technological capabilities, and increasing our market presence both domestically and internationally. This comprehensive growth strategy is designed to capitalise on the increasing demand for sophisticated construction management solutions and our unique position as NetSuite's preferred partner for the construction sector.
1. Product Development Roadmap
Our product development strategy is centred on continual innovation and expansion of our suite of construction management solutions:
1
Q2 2025
Certified Documents for NetSuite
  • Launch of our newest product, focusing on managing and tracking critical project certifications and compliance documents.
  • Features will include automated expiration alerts, compliance reporting, and integration with regulatory databases.
2
Q4 2025
AI-Enhanced Project Management
  • Integration of artificial intelligence capabilities into our Construction for NetSuite product.
  • AI-driven features will include predictive analytics for project timelines and costs, automated risk assessment, and intelligent resource allocation.
3
Q2 2026
IoT Integration
  • Development of IoT capabilities to enable real-time tracking of equipment, materials, and site conditions.
  • This will enhance our project management and reporting capabilities, providing unprecedented visibility into project progress and resource utilisation.
4
Q3 2026
Advanced Financial Forecasting
  • Enhancement of our financial management capabilities with advanced forecasting tools.
  • Will incorporate machine learning algorithms to improve the accuracy of financial projections based on historical project data and market trends.
5
Q1 2027
Mobile-First Interface Redesign
  • Complete overhaul of our user interface with a focus on mobile accessibility.
  • This initiative will cater to the increasing demand for on-site, real-time access to project information and management tools.
2. Market Expansion Strategy
Our growth strategy includes both deepening our presence in existing markets and expanding into new geographical areas:
1
North American Market Penetration
  • Leverage our partnership with NetSuite to expand our customer base in the United States and Canada.
  • Establish a physical presence in key construction hubs such as New York, Los Angeles, and Toronto.
2
European Market Entry (2026)
  • Begin expansion into the European market, starting with the UK and Germany.
  • Develop localised versions of our products to meet specific regulatory and language requirements.
3
Asia-Pacific Expansion (2027)
  • Target key markets in the Asia-Pacific region, including Singapore, Japan, and Australia.
  • Form strategic partnerships with local construction industry leaders and technology providers.
4
Vertical Market Expansion
  • Extend our solutions to adjacent industries such as engineering, energy infrastructure, and facilities management.
  • Develop industry-specific modules to address unique requirements in these sectors.
3. Strategic Partnerships and Acquisitions
To accelerate our growth and enhance our technological capabilities, we plan to:
1
Deepen NetSuite Partnership
  • Collaborate with NetSuite on joint marketing initiatives and product development.
  • Seek opportunities for co-development of construction-specific features within the core NetSuite platform.
2
Technology Partnerships
  • Form alliances with complementary technology providers in areas such as BIM (Building Information Modeling), VR/AR for construction, and advanced analytics.
3
Strategic Acquisitions
  • Identify and acquire smaller, innovative companies that can bring complementary technologies or market access.
  • Target areas include AI/ML specialists in construction, IoT solution providers, and regional construction software leaders.
4. Technological Innovation Focus
Staying at the forefront of technology is crucial for our long-term success:
Blockchain for Contract Management
  • Explore the integration of blockchain technology for secure and transparent contract management and payment processes.
5G and Edge Computing
  • Leverage emerging 5G networks and edge computing to enhance real-time data processing and on-site connectivity.
Augmented Reality for Project Visualisation
  • Develop AR capabilities for enhanced project visualisation and on-site information overlay.
5. Scalability and Infrastructure Enhancement
To support our growth plans, we will focus on:
1
Cloud Infrastructure Expansion
  • Invest in expanding our cloud infrastructure to ensure scalability and performance as our user base grows.
2
Security and Compliance Enhancements
  • Continually upgrade our security measures and compliance capabilities to meet evolving industry standards and regulations.
3
Customer Success and Support Scaling
  • Expand our customer success and support teams to maintain high levels of service as we grow.
  • Implement AI-driven support tools to improve response times and issue resolution.
6. Talent Acquisition and Development
Our growth strategy heavily relies on attracting and retaining top talent:
1
Global Recruitment Initiative
  • Launch a global recruitment campaign to attract top talent in software development, construction technology, and AI/ML.
2
Employee Development Programs
  • Implement comprehensive training and development programs to nurture internal talent and promote innovation.
3
Industry Thought Leadership
  • Encourage our team to participate in industry conferences, publish research, and contribute to construction technology standards development.
7. Financial Growth Projections
Based on our strategic initiatives and market analysis, we project:
  • Revenue Growth: Compound Annual Growth Rate (CAGR) of 50% over the next five years.
  • Customer Base Expansion: Aim to reach 500+ customers by 2028.
  • Geographic Diversification: Target 40% of revenue from international markets by 2028.
This comprehensive roadmap and growth strategy position FullClarity Holdings Pty Ltd to capitalise on the expanding construction technology market. By focusing on product innovation, market expansion, and strategic partnerships, we aim to solidify our position as a leader in construction management solutions and deliver substantial returns to our investors.
10. INTRODUCTION - USE OF CAPITAL
FullClarity Holdings Pty Ltd plans to strategically allocate the AUD 2 million raised to fuel product development, expand market presence, enhance operational capabilities, and strengthen its financial position for sustainable growth.
10a. USE OF CAPITAL
The AUD 2 million capital raise through the convertible note offering is a critical component of FullClarity Holdings Pty Ltd's growth strategy. This infusion of capital will be strategically allocated to accelerate our expansion plans, enhance our product offerings, and strengthen our market position. Here's a detailed breakdown of how we plan to utilise the funds:
1
1. Product Development and Innovation (40% - AUD 800,000)
Investing in our product suite is paramount to maintaining our competitive edge and meeting evolving market demands:
a) Certified Documents for NetSuite (AUD 300,000):
  • Allocate resources to complete development and launch our new product for managing critical project certifications and compliance documents.
  • Fund user interface design, backend development, and integration with existing FullClarity Holdings Pty Ltd products.
b) AI and Machine Learning Integration (AUD 300,000):
  • Invest in AI and ML capabilities to enhance our existing products, particularly in areas of predictive analytics and automated decision-making.
  • This includes data scientist hiring, algorithm development, and integration with our current software architecture.
c) Mobile Application Enhancement (AUD 200,000):
  • Improve our mobile offerings to provide seamless on-site access to our solutions.
  • Fund development of native mobile applications for iOS and Android platforms.
2
2. Sales and Marketing Expansion (25% - AUD 500,000)
To capitalise on our partnership with NetSuite and expand our market presence:
a) North American Market Penetration (AUD 300,000):
  • Establish a physical presence in key U.S. construction hubs.
  • Fund marketing campaigns tailored to the North American construction market.
  • Hire additional sales representatives specialising in the U.S. construction sector.
b) Digital Marketing and Brand Awareness (AUD 200,000):
  • Invest in comprehensive digital marketing strategies to increase brand visibility.
  • Develop targeted content marketing initiatives to establish thought leadership in construction technology.
  • Participate in major construction and technology trade shows to showcase our products.
3
3. Operational Enhancements (20% - AUD 400,000)
Scaling our operations to support growth and maintain high service quality:
a) Customer Success and Support Team Expansion (AUD 200,000):
  • Hire additional customer success managers and support staff to maintain our high standards of customer service as we grow.
  • Implement advanced customer relationship management (CRM) tools to improve customer engagement and retention.
b) Infrastructure and Security Upgrades (AUD 200,000):
  • Enhance our cloud infrastructure to ensure scalability and performance.
  • Invest in advanced security measures to protect customer data and maintain compliance with evolving regulations.
4
4. Talent Acquisition and Development (10% - AUD 200,000)
Attracting and retaining top talent is crucial for our continued innovation and growth:
a) Strategic Hiring (AUD 140,000):
  • Recruit key personnel in areas such as AI/ML development, construction industry experts, and experienced sales professionals.
b) Employee Training and Development (AUD 60,000):
  • Implement comprehensive training programs to upskill our current workforce.
  • Develop a robust onboarding process for new hires to ensure rapid integration and productivity.
5
5. Working Capital and Financial Flexibility (5% - AUD 100,000)
Maintaining financial stability and flexibility is essential as we pursue our growth strategy:
a) Working Capital Reserve (AUD 60,000):
  • Allocate funds to manage cash flow fluctuations and support day-to-day operations during our expansion phase.
b) Strategic Opportunity Fund (AUD 40,000):
  • Set aside capital to quickly respond to unforeseen opportunities or challenges in the market.
This strategic allocation of capital is designed to fuel FullClarity Holdings Pty Ltd's growth across multiple dimensions. By investing heavily in product development and innovation, we aim to strengthen our technological leadership in the construction management software market. The focus on sales and marketing expansion, particularly in the North American market, aligns with our goal of rapidly increasing market share and capitalising on our partnership with NetSuite.
Operational enhancements and talent acquisition initiatives will ensure that we can scale our business effectively, maintaining high levels of customer satisfaction and product quality as we grow. The allocation for working capital and financial flexibility provides a buffer to manage the uncertainties inherent in a high-growth phase.
We believe this balanced approach to capital utilisation will drive sustainable growth, enhance our competitive position, and ultimately deliver significant value to our investors. As we execute our growth strategy, we will continually evaluate the effectiveness of our capital allocation and make adjustments as necessary to maximise returns and capitalise on emerging opportunities in the dynamic construction technology market.
11. INVESTMENT PROCESS
The directors of FULLCLARITY HOLDINGS PTY LTD will manage the investment process, including all negotiations, offers, and inspections. Steps in the Investment Process
1
Expression of Interest Submission
The investment process begins with submitting your Expression of Interest (EOI) through our project page portal. This initial step requires:
  • Detailed outline of proposed investment terms and conditions
  • Specific requirements or requests related to the investment
  • Supporting documentation that strengthens your expression of interest
  • Clear statement of intended investment amount and structure
Note: All expressions of interest at this stage are non-binding and serve as a foundation for further discussion.
2
2. Draft Term Sheet Development
Upon acceptance of your EOI, we will prepare a comprehensive draft term sheet that outlines:
  • Proposed investment structure and deliverables
  • Detailed timeline for investment completion
  • Payment terms and schedule Key performance indicators and milestones
  • Rights and obligations of all parties
  • Governance arrangements and reporting requirements
Both parties will have the opportunity to review and negotiate the terms before proceeding to the next stage. This collaborative approach ensures alignment of interests and expectations.
3
3. Due Diligence Process
A thorough due diligence process is essential to protect your interests and verify all aspects of the investment opportunity. This stage includes:
Financial Review
  • Analysis of historical financial statements
  • Review of financial projections and assumptions
  • Assessment of cash flow and working capital requirements
  • Evaluation of existing debt and liabilities
Legal and Regulatory Review
  • Verification of corporate documentation
  • Review of existing contracts and agreements
  • Assessment of regulatory compliance
  • Examination of intellectual property rights
Operational Assessment
  • Review of business model and operations
  • Analysis of market position and competition
  • Assessment of management team capabilities
  • Evaluation of growth potential and risks
Reputation and Track Record
Background checks on key stakeholders Review of past performance and track record Assessment of industry reputation Analysis of customer and supplier relationships
4
4. Final Agreement Execution
The final agreement serves as the legally binding document governing the investment relationship. This agreement will:
  • Incorporate all negotiated terms and conditions
  • Detail the rights and obligations of all parties
  • Specify dispute resolution procedures
  • Include all necessary warranties and representations
  • Outline reporting and communication requirements
  • Specify conditions precedent to completion
All parties should seek independent legal advice before executing the final agreement.
5
5. Investment Completion
The final stage involves the secure transfer of investment funds:
Fund Transfer Process
  1. Obtain final clearance from legal and accounting advisers
  1. Prepare necessary documentation for fund transfer
  1. Initiate transfer through approved financial institution
  1. Transfer funds to designated solicitor's trust account or as agreed
Important Considerations
  • Ensure compliance with anti-money laundering regulations
  • Maintain clear documentation of the transfer process
  • Obtain written confirmation of fund receipt
  • Verify that all conditions precedent have been satisfied
Post-Investment Steps
  • Confirm receipt of share certificates or investment documentation
  • Establish ongoing reporting and communication channels
  • Implement agreed governance arrangements
  • Schedule initial post-investment review meeting
This investment process has been designed to protect the interests of all parties whilst ensuring a smooth and efficient transaction. Each step includes appropriate safeguards and verification procedures to minimise risk and maximise the potential for successful outcomes.
12. CONTACT DETAILS AND THANKS
Connect with FullClarity Holdings Pty Ltd's leadership team to explore this investment opportunity further, with sincere appreciation for your consideration of partnering in our journey to transform construction industry technology.
We appreciate your interest in FullClarity Holdings Pty Ltd and invite you to connect with our team to explore this investment opportunity further. We welcome your questions, due diligence inquiries, and discussions about how your investment can contribute to our shared success in revolutionising technology solutions for the construction industry.
Primary Contacts
Andrew Coghlan
Co-Founder & CEO
Email:
Phone: +61 3 8877 7567
Grant Stewart
Director of Operations & Finance
Email:
Phone: +61 3 8877 7565
Company Headquarters
FullClarity Holdings Pty Ltd
LBuilding 3,
Level 3,
630 Mitcham Road
Mitcham VIC 3132
Australia
North American Office
FullClarity (USA) Inc
95 3rd Street
San Francisco CA 94103
United States
Phone: +1 424 777 8850
Due Diligence Information
Interested investors are invited to request access to our secure data room containing:
  • Detailed financial statements and projections
  • Customer case studies and testimonials
  • Product documentation and roadmaps
  • Partnership agreements and certifications
  • Team biographies and organisational structure
To arrange a demonstration of our products or to schedule meetings with key team members, please contact our investor relations coordinator.
A Note of Appreciation
On behalf of the entire FullClarity Holdings Pty Ltd team, we extend our sincere gratitude for your consideration of this investment opportunity. The construction industry stands at a critical juncture in its digital transformation journey, and we believe FullClarity Holdings Pty Ltd is uniquely positioned to lead this evolution through our partnership with Oracle NetSuite.
Your investment would not only provide the capital needed to accelerate our growth but would also bring valuable expertise and networks to our company as we scale internationally. We view our investors as true partners in building the future of construction technology and are committed to creating substantial value for all stakeholders.
We understand that investment decisions require careful consideration, and we are committed to providing transparent, comprehensive information throughout your evaluation process. We appreciate the time you've taken to review this information memorandum and look forward to the possibility of welcoming you to the FullClarity Holdings Pty Ltd journey.
Investment Terms Reminder
  • Raising: AUD $2 million convertible note
  • Interest: 14% per annum (8% paid quarterly, 6% capitalised)
  • Conversion: 30% discount to valuation upon conversion to equity
  • Valuation: 30% valuation on conversion to equity in FullClarity Holdings Pty Ltd
Thank you for your consideration.
Sincerely,
Andrew Coghlan
Co-Founder & CEO
FullClarity Holdings Pty Ltd
LEGAL DISCLAIMER
This Information Memorandum has been prepared by FullClarity Holdings Pty Ltd for informational purposes only. It does not constitute an offer or invitation to subscribe for or purchase any securities and nothing contained herein shall form the basis of any contract or commitment whatsoever. This document and the information contained herein is being furnished to you solely for your information and may not be reproduced or redistributed to any other person.
Potential investors should conduct their own investigations and evaluations of FullClarity Holdings Pty Ltd and the terms of the convertible note offering, including the merits and risks involved. Potential investors should read all information provided in connection with the offering before making any investment decision.
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